Immediately after our 'Straight From The Buyers Mouth' Round Table we spent some time chatting with Canon's Stephen Casey, a man who's job it is to select, maintain and optimise all of Canon's digital sales and marketing platforms in EMEA.  

As a senior buyer in one of the World's most well known brands Stephen is unsurprisingly subject to relentless targeting from would-be technology suitors.  As a result he's a buyer who is uber savvy when it comes to sales and marketing techniques and has a clear idea on what he needs and wants from a sales cycle.   

This 2-part interview provides some very honest and insightful commentary and is a stark reminder that anyone in Sales, Marketing and Enablement must align themselves with the buyer journey. 

Thanks again to Stephen for his honest and insightful thoughts.