Immediately after our 'Straight From The Buyers Mouth' Round Table we spent some time chatting with Canon's Stephen Casey, a man who's job it is to select, maintain and optimise all of Canon's digital sales and marketing platforms in EMEA.
As a senior buyer in one of the World's most well known brands Stephen is unsurprisingly subject to relentless targeting from would-be technology suitors. As a result he's a buyer who is uber savvy when it comes to sales and marketing techniques and has a clear idea on what he needs and wants from a sales cycle.
This 2-part interview provides some very honest and insightful commentary and is a stark reminder that anyone in Sales, Marketing and Enablement must align themselves with the buyer journey.
Thanks again to Stephen for his honest and insightful thoughts.
It's got to be a compelling piece of content to get me to sign up as I know I'm going into Salesforce, I know I'm going to become a lead at that point and inevitably spend more time talking directly to sales.