With the support of our long-term partners, Showpad, we staged a virtual briefing on Wednesday 16th of July. It was called 'A New Era for B2B' and explored the post-Pandemic reality we face as marketers, sellers and enablement professionals. Importantly it focussed on the new opportunities that have arisen from the 'new normal' and how we can best take advantage of them. Our CEO and session host, James Smee, was joined by Louis Jonckheeere (Showpad co-founder) and Patrick Fagan (Behavioural Scientist) who set the scene with some serious (and not so serious) thought provocation and scene-setting.
Following this James was joined by two of our clients, Rebecca Stallard (Head of EMEA VAS Marketing @ RS Components) and Stuart Herrington (Head of UK Account Management @ Just Eat) who talked through live demos of the (awesome) sales apps Bridge has developed for them. Huge thanks to them for giving up their time to share their stories and work with the wider community.
There were well over 120 people in attendance at what was a well-balanced and inspirational event.
For those that missed it you can watch the recording via the link below.
83% of B2B buyers claim current selling models are more effective than pre-COVID