Bystronic is a leading global provider of high-quality solutions for the sheet metal processing business. The focus lies on the automation of the complete material and data flow of the cutting and bending process chain. Bystronic’s portfolio includes laser cutting systems, press brakes, and associated automation and software solutions. Comprehensive services round off the portfolio.
Due to the breadth and depth of its products and solutions it can prove a challenge for both sales people and buyers alike to navigate. This is why Bystronic commissioned the design and development of a custom-built iPad app for its business development teams. The app facilitates a guided journey through the use of a highly intuitive user interface and a carefully constructed information architecture. The net result is a rewarding buyer experience, shorter sales cycles and better conversion rates.